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Effective Date September 5, 2025 Last Updated September 5, 2025

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Privacy Policy

Anara Labs, Inc, its affiliates, and subsidiaries (“Anara” “we,” “our,” or “us”) values your privacy. This Privacy Policy (“Policy”) describes how Anara collects, uses, discloses, and otherwise processes personal information described in this Policy, as well as the rights and choices individuals may have regarding such personal information. For additional information about the privacy choices you may have regarding your personal information, please review the Your Privacy Choices section below. By using our Services (as defined below), you agree that your personal information will be handled as described in this Policy. Your use of our Services and any dispute over privacy, is subject to this Policy and our Terms and Conditions, available at https://anara.com/terms, including their applicable terms governing limitations on damages and the resolution of disputes.

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Table of Contents

  1. Scope
  2. Personal Information Collected
  3. How We May Use Personal Information
  4. Disclosures of Personal Information
  5. Cookies and Other Tracking Mechanisms
  6. Your Privacy Choices
  7. Privacy Rights
  8. Lawful Bases
  9. International Data Transfers
  10. External Links and Features
  11. Children’s Privacy
  12. Security
  13. Changes to this Policy
  14. Contact Us

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1. Scope

Except as otherwise described below, this Policy applies to our online and offline personal information processing activities including, but not limited to: visitors to our website – www.anara.com (the “Site”); individuals who download our mobile application; individuals who sign up for, or create an account with us to access and use certain features of our services; individuals who register for or participate in our events, surveys, research, or promotions; individuals who subscribe to receive news, information, and marketing communications and materials from us; current, former, and prospective business partners, and service providers; and individuals who communicate or otherwise interact or engage with us or the services available through our Site or other online services (collectively referred to as the “Services”). This Policy applies to the extent we process personal information on our own behalf, as a controller or business. We may also process personal information as a processor on behalf of our enterprise clients, in which case our clients’ privacy policies apply to the use of your personal information.

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2.Personal Information Collected

We collect personal information directly from you, from third-party sources, and automatically through your use of the Services. To the extent permitted by applicable law, we may combine the personal information we collect from publicly available or third-party sources. The personal information we collect varies depending upon your use of our Services and our interactions with you. NOTE: the Services are not designed or intended to collect or process sensitive personal information, such as health or financial information. Personal Information Collected Directly. We may collect the following personal information directly from you:
  • User Content. We may collect information you choose to provide in the input to our Services, such as prompts, files, images, video, and audio files. We and any service providers we use to administer these features may monitor and record your communications with us and we and these providers may also maintain communication records regarding information provided to us.
  • Communications and Interactions. When you communicate or interact with us or our Services, including if you sign up for our newsletter, complete forms on our Site, interact with our social media pages, interact with us via Discord, post a product review or testimonial, submit content to the Services, or otherwise engage with us, we may collect your name, email address, phone number, or other similar identifiers, as well as your message, the nature of your inquiry, and any other information you choose to provide.
  • Account and Profile Information. When you sign in or create an account to use our Services (including if you use a social login), we may collect or receive your name, username, email address, phone number, password, as well as any other information used in connection with accessing your account or that you otherwise submit to us through your account.
  • Purchases and Payments. When you make a purchase or payment through our Services, we use our payment gateway to collect information such as payment type, payment card details, billing information, purchasing information, services purchased, and any other information necessary to facilitate your purchase.
  • Promotional Information. If you agree to receive marketing communications from us, we may collect your contact details, preferences, and if relevant, information about your account and profile, including the Services and features you use.
  • Responses and Feedback. If you participate in surveys, questionnaires, or research activities or initiatives conducted by us, such as for market research, user satisfaction, or other similar purposes, we may collect your responses and feedback, and any other information you choose to provide.
  • Professional Information. If you sign up to join any of our affiliate / “invite and earn” programs, we may collect certain contact details, account and profile information, payment information, company or professional-related information, and other similar information related to your registration for, or participation in, these programs.
  • Preferences and Other Requests. We may collect information about your preferences, including communications preferences, preferences related to your use of our Services, and any other preferences or requests you provide when interacting with us.
  • Business Development Information. To assess and pursue potential business opportunities, we may collect and receive personal information about current, former, and prospective business partners, and vendors and service providers, including contact information and other similar identifiers, company and professional-related information, and communications records.
Personal Information Collected from Third Parties. We may collect and receive personal information from third party sources, such as publicly available research databases, business partners, data analytics and marketing providers, operating systems, social media platforms, customers and other users, LLM providers, and service providers or other third parties who provide services or perform functions on our behalf. We may collect the following information from third-party sources:
  • Publicly Accessible Information. You may use the Services to search for publicly accessible information online (such as research papers) and pull this data into the Services. This information may include personal information of other people, such as research paper authors, etc. In doing so, you warrant that you have permission to input such personal information into our Services.
  • Lead and Prospect Information. We may receive lead information from third parties about prospective customers that may be interested in our Services. We may also engage with third parties to enhance or update our customer information. For example, we may receive certain personal information from data analytics and marketing providers for marketing and advertising purposes, and for purposes of reaching new customers.
  • Referral Information. We may offer users the ability to invite friends or refer other users to access or use our Services. In doing so, we receive your personal information from a current user of our Services.
Personal Information Collected Automatically. We may automatically collect or derive personal information related to your use of our Services, including through the use of cookies, pixel tags, and other similar technologies. This may include:
  • Device and Browsing Information. When you use our Services, we may collect browser type, domain name, page views, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and other similar device and browsing information.
  • Activities and Usage. We also may collect activity information related to your use of the Services, such as information about the links clicked, searches, features used, items viewed, time spent within the Services, your interactions with us within the Services, and other similar activity and usage information.
  • Location Information. We also may collect or derive general location information, such as through your IP address. Additionally, with your permission, we may collect geolocation information from your device. You may turn off location data sharing through your device settings. Derived or Inferred Information: We may also derive information about you based upon the information we collect automatically and from other sources.
For more information about our use of cookies and other similar technologies, please see the Cookies and Other Tracking Mechanisms section below.

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3. How We May Use Personal Information

We may collect, use, disclose and otherwise process personal information for the following purposes:
  • Services and Support. To enable our Services, communicate with you about your use of the Services, provide troubleshooting, technical support, and for similar support purposes, respond to your inquiries, fulfill your requests, and to otherwise run our day-to-day operations.
  • Account Creation and Management. To enable account creation and management, including allowing you to create a profile and set preferences.
  • Analytics and Improvement. To better understand how users access and use the Services, and for other research and analytical purposes, such as to evaluate, develop, and improve our Services and business operations, to create new services, and for internal quality control and model training purposes.
  • Communication. To respond to your questions, send you requested information and materials regarding our Services and our offerings. We may also use this information to send administrative information to you, for example, information regarding the Services and changes to our terms and policies.
  • Customization and Personalization. To tailor content we may send or display on the Services and to otherwise personalize your experiences and our offerings.
  • Marketing and Advertising. For marketing, advertising, and promotional purposes. For example, to send you promotional information about our Services, including information about sales, discounts, and new offerings, as well any other information that you sign up to receive.
  • Research and Surveys. To administer surveys and questionnaires, such as for market research or user satisfaction purposes.
  • Insight Development and Data Enhancement. We may combine personal information collected through the Services with other information that we or third parties collect in other contexts to obtain insights into how our Services are used.
  • Security and Protection of Rights. To protect the Services and our business operations, and to protect our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.
  • Compliance and Legal Process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, to respond to a subpoena, warrant, court order, or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
  • Auditing, Reporting, and Other Internal Operations. To conduct financial, tax and accounting audits, audits and assessments of our operations, including our privacy, security and financial controls, as well as for risk and compliance purposes. We may also use personal information to maintain appropriate business records and enforce our policies and procedures.
  • General Business and Operational Support. To assess and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financing, and to administer our business, accounting, auditing, compliance, recordkeeping, and legal functions.

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4. Disclosures of Personal Information

We may disclose the personal information we collect for the purposes described above and as follows:
  • Vendors and Services Providers. We may disclose personal information we collect to our service providers, processors, and others who perform functions on our behalf. These may include, for example, generative AI and LLM providers, IT service providers, help desk, payment processors, analytics providers, consultants, auditors, and legal counsel.
  • Affiliates and Subsidiaries. We may disclose personal information we collect to our affiliates or subsidiaries who will use and disclose this personal information in accordance with this Policy.
  • Business Partners. Any information that we collect and process on behalf of a business client will be disclosed to the business client and otherwise shared as directed by that business client.
  • Other Users. We may disclose personal information to other users of the Services to support specific features, or when you request that we do so (implicitly or explicitly). For example, if you use features that allow you to post publicly on the Services, your information may be available to, and searchable by, others.
  • Third Party Marketing and Analytics Providers. We may disclose or make available personal information to third party platforms and providers that we use to provide or make available certain features or portions of the Services, or as necessary to respond to your requests. We may also make personal information available to third parties to support our marketing, analytics, advertising, and campaign management.
  • Compliance and Legal Obligations. We may disclose personal information to third parties to comply with our legal and compliance obligations and to respond to legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. This may include regulators, government entities, and law enforcement as required by law or legal process. Additionally, it may include certain disclosures that we are required to make under applicable laws, such as the names of sweepstakes and contest winners.
  • Security and Protection of Rights. We may disclose personal information where we believe it is necessary to protect the Services, our rights and property, or the rights, property and safety of others. For example, we may disclose personal information in order to (i) prevent, detect, investigate and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety, or legal rights of any person or third party, or (iii) enforce, and detect, investigate and take action in response to violations of, our Terms. We may also disclose information, including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
  • In Support of Business Transfers. If we, or our affiliates are, or may be acquired by, merged with, or invested in by another company, or if any of our assets are, or may be, transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. We may also share certain personal information as necessary prior to the completion of such a transaction or corporate transactions such as financings or restructurings, to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for a transaction.
  • Aggregate and Deidentified Information. Notwithstanding anything else in this Policy, we may use, disclose, and otherwise process aggregate and deidentified information related to our business and the Services with third parties for quality control, analytics, research, development, and other purposes.
  • Other Disclosures. We may disclose personal information in other ways not described above, but will notify you and, if necessary, obtain your consent.

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5. Cookies and Other Tracking Mechanisms

We use cookies, pixels, log files, APIs, and other mechanisms to automatically collect browsing, activity, device, and similar information within our Services and to target advertising and content. We may also engage third-parties or service providers to do the same. We use this information to, for example, analyze and understand how visitors interact with our Services; identify and resolve bugs and errors in our Services; assess, secure, protect, optimize and improve the performance of our Services; conduct marketing and analytics activities; and personalize content in our Services. To manage your preferences regarding cookies, targeted advertising, and other tracking mechanisms within our Services, please see Your Privacy Choices below. Cookies. Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data within Service. Pixel Tags. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these, in connection with our Services to, among other things, track the activities of users, help us manage content and compile usage statistics. We may also use these in HTML e-mails we send, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded. Third-Party Analytics and Tools. We use third party tools, such as Google Analytics, which are operated by third party companies. These third-party analytics companies may use cookies, pixels, and other similar tools to collect usage data about our Services in order to provide us with reports and metrics that help us evaluate usage of our Services and improve performance and user experiences. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout. Targeted Advertising. We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services and others (“third-party ad companies”) to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites, mobile apps, and online services. We may share certain information with these third-party ad companies, and we and them may use cookies, pixels tags, and other tools to collect usage and browsing information within our Services, as well as on third-party sites, apps and services, such as IP address, location information, device ID, cookie and advertising IDs, and other identifiers, as well as browsing information.  We and these third-party ad companies use this information to provide you more relevant ads and content within our Services and on third-party sites and apps, and to evaluate the success of such ads and content. Cross-Device Tracking. We and our third-party providers may use the information we collect within our Services and on other third-party sites and services to help us and these third parties to identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). Third-Party Advertising. We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services and others (“third-party ad companies”) to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites, mobile apps and online services. We may share certain information with these third-party ad companies, and we and them may use cookies, pixels tags, and other tools to collect usage and browsing information within our Services, as well as on third-party sites, apps, and services, such as IP address, location information, device ID, cookie and advertising IDs, and other identifiers, as well as browsing information. We and these third-party ad companies use this information to provide you more relevant ads and content within our Services and on third-party sites and apps, and to evaluate the success of such ads and content.

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6. Your Privacy Choices

We make available several ways that you can manage your privacy choices and submit privacy requests related to your personal information. Some of these choices are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Services. In addition, if you delete or block cookies, you may need to reapply these preferences to each browser and/or device used to access our Services. These options include:
  • Account and Profile Information. You can review and update some of the personal information we maintain about you by logging into your account and updating your profile information directly within our Services.
  • Marketing Communications. We may send periodic promotional emails or other similar communications to you, in accordance with applicable law. You may opt-out of these communications by following the instructions provided to you in the communication. If you opt-out of receiving promotional content from us, we may still send you communications about your account or any services you have requested or received from us. Additionally, you can manage your communication preferences in your account settings.
  • Push Notifications. You can manage the type of push notifications you receive from us by adjusting your device settings or by modifying the settings within our Services.
  • Cookie Settings. To prevent cookies from tracking your activity on our Site or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Site who disable cookies will be able to browse the Site, but some features may not function.
  • Browser Signals/Do Not Track. Our Site currently does not respond to “Do Not Track” signals. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Industry Ad Choice Programs section below.
  • Industry Ad Choice Programs. You can also control how participating third-party ad companies use the information that they collect about your visits to our Site and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). Opting out of participating third party ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Site. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

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7. Privacy Rights

In some regions (e.g., the European Economic Area (“EEA”), United Kingdom (“UK”), and Canada) users may have rights under applicable data protection laws. Subject to applicable limitations and exceptions, these may include the right to:
  • request access to, and obtain a copy of, personal information (including in a commonly used and machine-readable format)
  • request correction of incorrect personal information
  • withdraw your consent where our processing of personal information was based on consent
  • request erasure of personal information
  • restrict or object to the processing of personal information
  • lodge a complaint about our data handling practices with the supervisory authority in your country. A list of EEA supervisory authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en. You can contact the UK Information Commissioner’s Office here: https://ico.org.uk/global/contact-us/.
To exercise these rights, please contact us at support@anara.com.

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8. Lawful Bases

Under the EU’s General Data Protection Regulation (“GDPR”) and the UK equivalent, we process personal information for the purposes described under How We May Use Personal Information and upon the following specified legal bases:
  • Services and Support – legal basis: based on our legitimate interest in providing an efficient and effective Service (which is also in the interests of the users of our Service).
  • Account Creation and Management – legal basis: based on your consent, which you may withdraw at any time by deleting your profile and account.
  • Analytics and Improvement – legal basis: based on our legitimate interest in improving the Service for all users.
  • Communication – legal basis: based on our legitimate interest in resolving issues, answering questions, or providing you with requested information about the Service.
  • Customization and Personalization – legal basis: based on our legitimate interest in providing a more personalized experience for all users.
  • Marketing and Advertising – legal basis: based on our legitimate interest in building our brand recognition, reaching the largest possible audience, and growing our business.
  • Research and Surveys – legal basis: based on our legitimate interest in improving the Service for all users.
  • Insight Development and Data Enhancement – legal basis: based on our legitimate interest in obtaining user insights into their use of the Service and improving the data we maintain.
  • Security and Protection of Rights – legal basis: based on our legitimate interest in securing the Service for all users and protecting our rights and the rights of others.
  • Compliance and Legal Process – legal basis: based on our need to comply with legal obligations to which we are subject.
  • Auditing, Reporting, and Other Internal Operations – legal bases: based on both our need to comply with legal obligations to which we are subject, as well as our legitimate interest in running our internal business operations.
  • General Business and Operational Support – legal bases: based on both our need to comply with legal obligations to which we are subject, as well as our legitimate interest in growing our business.

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9. International Data Transfers

We may transfer personal data outside the EEA/UK to any country where we have operations or where we engage service providers (e.g. the US), or as otherwise required or permitted by law, in connection with the purposes described above (see How We May Use Personal Information). Some transfers may be to countries which do not have protections equivalent to those under the GDPR, and, in that case, we will use reasonable efforts to implement contractual protections for the transferred personal data. While this may not always be possible, any transfers will be done in accordance with applicable data protection laws, including through the implementation of appropriate or suitable safeguards, including Standard Contractual Clauses approved by the EU / UK, in accordance with such applicable data protection laws. Our Service may contain links to third-party websites or features or provide certain third-party connections or integrated services. Any access to and use of such linked websites, features, or third-party services is not governed by this Policy. We are not responsible for the information practices of such third parties, including their collection, use, and disclosure of your personal information. You should review the privacy policies and terms for any third parties before proceeding to those websites or using those third-party features or services.

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11. Children’s Privacy

Our Services are not designed for children, and we do not knowingly collect personal information from children under 13. If you are a parent or legal guardian and you believe we have collected your child’s information in violation of applicable law, please contact us using the contact information in the Contact Us section below.

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12. Security

We have implemented safeguards intended to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

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13. Changes to this Policy

This Policy is current as of the effective date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any updates to this Policy on this page. If we make material changes to how we collect, use, or disclose the personal information we have previously collected, we will endeavor to provide you prior notice as required by applicable law, such as by emailing you or posting prominent notice on our website or within the Services.

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14. Contact Us

If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at support@anara.com.
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