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Name a product category and a target country and Anara searches for current market size data, hospital consumption rates, formulary positioning, key competitors, and payer landscape. Returns a structured brief with source citations. No files to upload. For medical affairs, market access, and business development professionals entering a new geography.

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1. Describe the task

A new geography is on the table. Before the launch meeting, before the pricing model, before the field team is briefed, you need to know whether the market is even there: how many patients receive treatment, which products are already on formulary, what payers look for in a submission, and which competitors have a position worth understanding. Manual web research for a country-level market brief takes a morning: switching between WHO databases, national health authority websites, hospital reports, and competitor press releases. Each source requires its own search and its own judgment call about credibility. By the time you have the picture, the search trail is gone and the brief has no citations. Anara runs this research pass in one prompt. Name the product category, the country, and the business question. Anara generates parallel searches targeting epidemiology data, hospital consumption reports, formulary and payer data, health authority announcements, and competitor activity. It reads the most relevant sources and returns a structured brief with every claim linked to its source. Here a market access professional at a specialty pharmaceutical company is building a country market brief for Singapore before a launch decision meeting for an intravenous immunoglobulin product. 
Build a country-level market brief for intravenous immunoglobulin (IVIG) in Singapore. I need the following:
1. Current estimated patient numbers and treatment rates for the primary indications: primary immunodeficiency, CIDP, and Guillain-Barre syndrome.
2. Which IVIG products are currently on formulary at public hospitals and whether there are preferred product listings.
3. Key payer and reimbursement mechanisms: who funds IVIG access in Singapore, what the formulary submission process looks like.
4. Which competitor products have the largest market presence and what is publicly known about their pricing or positioning.

Cite every claim. I need to defend these numbers in a meeting.

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2. Give Anara context

Required context
  • Nothing to upload. The prompt carries it. Anara searches live web sources.
Optional context
  • The specific business question this brief is serving: market entry assessment, competitive positioning, pricing analysis, or reimbursement strategy. This tells Anara which dimensions to weight.
  • A list of competitor products you are specifically tracking. Anara prioritizes information about named competitors.
  • A target audience for the brief. “For an internal business case” versus “for a regional launch presentation” shapes the level of detail.

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3. What Anara creates

A structured country market brief organized by the dimensions you specified, with every claim linked to its web source. The brief is what you read before the decision meeting to know where the numbers came from and which ones you can defend.

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4. Follow-up prompts

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Extend to a second country for comparison

When the brief is complete and you need a regional picture. 
Run the same brief structure for Malaysia. I want to compare the Singapore and Malaysia IVIG markets side by side: patient population size, formulary access, payer mechanisms, and dominant competitor products. Flag where the data quality is weaker for Malaysia than for Singapore.

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Go deeper on the payer mechanism

When the formulary or reimbursement process needs more detail before a submission strategy meeting. 
Go deeper on the IVIG reimbursement mechanism in Singapore public hospitals. What is the Health Sciences Authority's role in formulary decisions? Are there national tender processes that determine product selection? What documentation is typically required for a specialist access application?

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Track a competitor’s recent activity

When a specific competitor’s market moves are the central question. 
What has Octapharma done in the Singapore or Southeast Asian IVIG market in the last 18 months? Find any product launches, tender wins, pricing announcements, or partnerships that have been publicly reported.

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5. Tricks, tips, and troubleshooting

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How you word your prompt shapes what you get

Name the product category, country, and specific dimensions. “Research the IVIG market” returns a broad overview. “Research hospital consumption rates, formulary status, and competitor positioning for IVIG in Singapore” returns a targeted brief. For smaller markets, flag expected data limitations in your prompt so Anara qualifies its findings honestly rather than filling gaps with estimates.

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Check the output against your own understanding

Anara searches what is publicly available at the time of the query. Formulary and payer data are published inconsistently across markets. Where a number looks surprisingly specific, check the cited source before using it in a business case. Exa’s index may lag on very recent news by days to weeks; verify last-month announcements directly from the health authority’s website.

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What to do with the output next

Save the brief as a note immediately, named with the product, country, and date. The next time you need to refresh, open the note in a new chat and ask Anara to update only what has changed since that date. This gives you a versioned intelligence file rather than a one-time output. For pricing and market access, pair the web brief with a search of the clinical evidence landscape for the indication.